Frequently Asked Questions:
1. Why should I invest in a video?
Video is rapidly becoming the primary medium through which the world today communicates. Numerous studies have shown that people spend an average of 30 hours a week on the internet, which is nearly twice the amount that people spend watching television.* With sites such as Facebook and YouTube, people upload and view over 150 years worth of video every day**.
Over 50% of respondants under the age of 40 who watched an online video promoting a company's product, proceeded to purchase that product.*** By commissioning a web commercial from Lone Falcon Films and placing it online, you have the oportunity to reach the largest audience possible, at a significantly lower cost than other traditional sources of advertising.
2. I am a small business owner and money is tight. Should I commission a video now?
Yes! With social media advertising, you have the ability to reach out to exsisting and prospective clients for free. Videos quickly educate your clients on what your product or service is all about, attracting new clients while strengthing your relationship with existing ones. Online video is the best value available in advertising!
We are more than happy to work with you to create an exciting and effective project while staying within your budget!
3. How can I maximize my videos effectiveness?
If you want to focus on existing customers, then have the video on your home page. If you want to use your video to help attract new viewers to your website, we suggest utilizing local online listings such as Angie's List, or free social media tools such as a Facebook or Twitter. You can start generating buzz by connecting your media to other high traffic websites. To put it simply, put the video where people will see it.
We would be happy to assist you in the implimentation of your videos to these various online sites, to help you achieve your stated goals.
4. How long will it take before my video is done?
Depending on the project, it often takes about two weeks after the date of filming to complete. If you are in need of a quicker turn around, we'll be happy to work with you to make this happen, so please don't hesitate to contact us.
5. How good is the quality of the video?
We use cameras that film in full 1080p HD, along with high fidelity audio recording and professional-grade editing software, to ensure the highest-quality final product.
***Forbes, December 2010